Wine-Searcher published a piece highlighting the surge of Generation Z and Millennials finally drinking more wine. The story includes insightful commentary from Chateau Montelena Winemaker Matt Crafton about how the winery finds ways “to appeal to all demographics, which means making $175 Cabernets, but also making Zin, Sauvignon Blanc and Riesling for $35 a bottle.”
He adds, “We’re also, along with the rest of the world, doing a lot of virtual tastings and Instagram Live tastings. It has connected us to both our dedicated customers, and introduced us to new and younger ones. If anything, this whole experience has shown us that we all want to same thing. Integrity, respect. For people, for the land. An artisanal product, the concept of taste with a capital T. But different generations may want the story told in a different way.”
There are several other industry voices quoted throughout this story with different anecdotes to share and ways they’ve found ways to appeal to this audience. Read the full story HERE.
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Chateau Montelena
Chateau Montelena Estate Cabernet Sauvignon 2016
Calistoga, Napa Valley, California
The Estate Cabernet Sauvignon is Chateau Montelena’s flagship wine and a quality icon of Napa Valley. The winemaking team works obsessively and passionately with each vintage to capture the best expression of their historic terroir. This is a show-stopper that reveals the perfect blend of flavors, aromas and textures to reach the pinnacle of balance.
Chateau Montelena
Chateau Montelena Zinfandel 2016
Calistoga, California
Produced from grapes grown on the Montelena Estate vineyard, the Zinfandel is a classically-structured, subtle and refined wine. Planted in volcanic soil, combined with 10-year-old vines in alluvial soil, this is a stunning wine known for its spicy, ripe berry flavor.
Chateau Montelena
Potter Valley Riesling 2019
Mendocino, California
Riesling is a hidden gem within the Chateau Montelena portfolio. Many people don’t know it exists, and once they do – they keep coming back for more. Stylistically, it is amazingly refreshing with notes of lemon blossom, honeysuckle and rose petal that are balanced by lively acidity
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Chateau Montelena
Calistoga, Napa Valley, California
Chateau Montelena is renowned for consistently producing age-worthy, classically-styled wines that capture the nuances of each vintage and its distinct terroir. Widely known for winning the Judgment of Paris in 1976, it helped put California at the forefront of the wine world. Today, the winery is honored on the National Register of Historic Places and continues to be owned and operated by the Barrett Family.